Brand Book

 

1.0

Corporate Brand Identity

2.0

Digital Platforms

3.0

Advertising and Campaigns

4.0

B2B Brand Guidelines

Introduction

We have been part of the development of motoring and fuel for almost 100 years. Today, we are facing historical challenges to ensure a mobile but still sustainable future. Therefore, we strive to be the preferred facilitator for sustainable movement, helping our customers to reconvert for the future by offering better and more sustainable choices. This is our “why”, our leading star, which pervades everything we do and communicate.

No matter why, how or where our customers interact with us, our communication is uniform and visually coherent, so that they recognize us and understand what we stand for. Our customers must feel that we are open and honest in our communications. We are receptive and considerate when they interact with us. We are a friend and a helping hand that they can trust, their preferred choice.

Our visual identity helps us build both recognition and credibility by being consistent and always appearing alike across all the channels in which we meet our customers. This manual is our tool in becoming a distinct and reliable brand. 

 

Corporate Brand Identity

The fundamentals of our corporate brand. Please read them carefully before going deeper into the brand book.

 

Digital Platforms

Graphic guidelines for OKQ8.se, Q8.dk and other web-based platforms. 

 

Advertising and Campaigns

Includes detailed guidelines for commercial communication for B2C and B2B, such as advertising and store campaigns. Covers text setting, layout levels and examples of applications.

 

B2B Brand Guidelines

Manages the use of the brands within the B2B sector, Q8Oils and IDS, in relation to our master brands.

 

Contact info

Any questions regarding the brand book content, please contact Corporate Brand Manager.